Athletes for a Better World (ABW) has selected Sports Sponsorships and Events Consulting, LLC (SSEC) to lead sponsorship and sports marketing strategies on behalf of the national non-profit organization. ABW oversees and operates The Coach Wooden Citizenship Cup and the Vincent J. Dooley Awards & Scholarships. Both programs were developed to celebrate athletes and their accomplishments both on and off the field. SSEC is a leader in grassroots sports marketing and represents several national and regional sports properties.  SSEC will be tasked with building and growing ABW’s key awards programs, plus its athletic character education book, as well as developing new activation vehicles and strategies for ABW corporate partners.
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The 17th Annual Coach Wooden Citizenship Cup, an award given to the most outstanding role models among athletes, has announced the collegiate honorees for its 2022 award ceremony, to be held April 28th at the College Football Hall of Fame in Atlanta.
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Athletes for a Better World (ABW) Board Chairman Steve Petyerak announced recent Board Director appointments.  “The additions to the Board represent a remarkable blend of subject matter experts who will help expand our mission to teach and reward athletic character,” said Petyerak.  ABW amplifies its “Code for Living” in its character curriculum, and then confers awards through the Coach Wooden Citizenship Cup, and the Vincent J. Dooley Awards & Scholarships program.
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The inaugural ABW Golf Tournament conducted on Thursday, October 21^st at North Fulton Golf Course (Chastain Park) in Atlanta was an overwhelming success as noted by the players and sponsors. Proceeds from the event will benefit the ABW college scholarship fund. Workday was the Presenting sponsor, with Southern Company as the Diamond sponsor. Golfers enjoyed a challenging round of golf with networking opportunities, gifts, prizes, an auction, beverages and meals during the day, plus a wonderful golfers’ BBQ reception. Participants were excited to learn their driver swing statistics on the first tee including clubhead speed and distance, compliments of Trackman, similar to pro modeling on telecasts.
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The 16th Annual Coach Wooden Citizenship Cup, an award given to the most outstanding role models among athletes, announced the Professional, Collegiate, and High School honorees for its 2021 award ceremony held April 29^th at the College Football Hall of Fame in Atlanta.
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Ms. Shemetria Risper of Westside High School and Mr. Andrew Correa of First Presbyterian Day School have been named as the two recipients of the four-year scholarship of $1000 per year. These two recipients will also each receive $500 to donate to the charitable organization of their choice. Coach Vince Dooley and the GHSA Executive Director Dr. Robin Hines offered inspirational remarks during the ceremony held at the College Football Hall of Fame. Athletes for a Better World Executive Director Brad Catherman served as master of ceremonies, with Chairman of the Board Steve Petyerak in attendance to bestow the scholarships.
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In 1996, Danny won the coveted Heisman Trophy Award while playing football at the University of Florida. As quarterback, he led the Gators to four SEC Championships and UF’s first National Football Championship under the leadership of legendary coach Steve Spurrier. Wuerffel set 17 NCAA and UF records, won the Maxwell and Davey O’Brien Awards (nation’s top QB), as well as the Campbell Award, given to the nation’s top scholar-athlete. In 2014, Wuerffel was inducted into the College Football Hall of Fame.

Drafted by the New Orleans Saints, Wuerffel played seven seasons in the NFL (Packers, Bears, Redskins). During his playing years, Danny continued to make service a priority in each city, but felt the strongest connection to the children and families living in New Orleans’ poverty stricken Ninth Ward, home of Desire Street Ministries. Wuerffel left the NFL in 2004 to join Desire Street, later becoming its Executive Director and relocating the headquarters to Atlanta to allow the organization to have a larger impact in the Southeast. Wuerffel felt called to serve leaders in under-resourced neighborhoods and continues to be a champion for inspiring community-led revitalization.

In 2005, the All Sports Association established The Wuerffel Trophy, college football’s premier award for community service. In addition to presenting the trophy to a deserving winner, the Wuerffel Trophy organization honors hundreds of college football players who excel in community service and celebrates their positive impact on society.

In 2020, the Wuerffel Foundation was established to inspire, support and honor community service leaders to make a positive impact in the world. Wuerffel speaks at corporate and non-profit events and consults to non-profit leaders and philanthropists. Wuerffel resides in Atlanta with wife Jessica and three children.

Live stream event with Heisman Trophy Winners Steve Spurrier and Danny Wuerffel,

Thursday April 29th at 5pm EDT from the College Gameday Theatre at the College Football Hall of Fame

Live-Stream The Event

The 16th Annual Coach Wooden Citizenship Cup, an award given to the most outstanding role models among athletes, has announced the professional, collegiate, and high school honorees for its 2021 award ceremony, to be held April 29 at the College Football Hall of Fame in Atlanta.  Heisman Trophy winner and philanthropist Danny Wuerffel will be the professional recipient.  Bob Ryan, the famed sportswriter for the Boston Globe and analyst for ESPN, will serve as the Master of Ceremonies.

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