Athletes for a Better World uses sports to develop character, teamwork and citizenship through commitment to an athletic Code for Living.

Athletes For A Better World Selects SSEC to Lead Sports Marketing Efforts

SSEC

Athletes for a Better World (ABW) has selected Sports Sponsorships and Events Consulting, LLC (SSEC) to lead sponsorship and sports marketing strategies on behalf of the national non-profit organization. ABW oversees and operates The Coach Wooden Citizenship Cup and the Vincent J. Dooley Awards & Scholarships. Both programs were developed to celebrate athletes and their accomplishments both on and off the field. SSEC is a leader in grassroots sports marketing and represents several national and regional sports properties.  SSEC will be tasked with building and growing ABW’s key awards programs, plus its athletic character education book, as well as developing new activation vehicles and strategies for ABW corporate partners.
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Collegiate Athletes to be recognized April 28, 2022 at 17th Annual Coach Wooden Citizenship Cup Awards

Samantha Thomas, University of Arizona
Samantha Thomas, University of Arizona
Joshua King, U.S. Merchant Marine Academy
Joshua King, U.S. Merchant Marine Academy

The 17th Annual Coach Wooden Citizenship Cup, an award given to the most outstanding role models among athletes, has announced the collegiate honorees for its 2022 award ceremony, to be held April 28th at the College Football Hall of Fame in Atlanta.
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