The mission of Athletes for a Better World (ABW) is to use sports to develop character, teamwork, and citizenship through commitment to an athletic Code for Living that applies to life, and to create a movement that will play a significant role in the transformation of individuals, sports, and society.
The programs of ABW are designed to encourage acceptance and use of the Code for Living and reaffirm the decisions of athletes to:
- Work hard at their sport
- Demonstrate fair play
- Come together as one team
- Win or lose with grace and dignity
- Give something back to the community
Through participation in the programs of ABW, athletes, coaches, and parents will become better people in all aspects of life and will demonstrate the value of Winning More than the Game.
Athletes for a Better World (ABW) was founded by Fred Northup in June of 1998. The organization arose out of a need for positive mentoring of young people in sport. As a result, ABW staff and members have been working to create a sports environment where athletes, coaches, fans, and parents provide leadership that makes an identifiable and measurable difference in society. Our commitment to the positive values of discipline, integrity, respect, cooperation, and compassion is the foundation of our existence. Today, athletes, coaches, and parents have joined ABW and are following the Code for Living.