Athletes For A Better World Selects SSEC to Lead Sports Marketing Efforts


Athletes for a Better World (ABW) has selected Sports Sponsorships and Events Consulting, LLC (SSEC) to lead sponsorship and sports marketing strategies on behalf of the national non-profit organization. ABW oversees and operates The Coach Wooden Citizenship Cup and the Vincent J. Dooley Awards & Scholarships. Both programs were developed to celebrate athletes and their accomplishments both on and off the field. SSEC is a leader in grassroots sports marketing and represents several national and regional sports properties.  SSEC will be tasked with building and growing ABW’s key awards programs, plus its athletic character education book, as well as developing new activation vehicles and strategies for ABW corporate partners.

“We are extremely proud to be working with Athletes for a Better World and helping them architect a new way to market and build their awards programs,” said Garrett Shea, President of SSEC. “With so many athletes focused on cause-related initiatives, we believe there is a great opportunity for corporate partners to support ABW and celebrate athletes who embody the great values of the ABW award namesakes.”

“We are excited to enter into this relationship with SSEC after an exhaustive national search for a leading sports sponsorship agency,” said Steve Petyerak, Chairman of the ABW Board. “The power of ABW’s assets combined with those of corporate brands will create inspirational messaging as mirrored by the athletes themselves.”

About the ABW Awards Programs:  The Coach Wooden Citizenship Cup is presented to six distinguished athletes – one male and one female high school athlete, one male and one female collegiate athlete, and one male and one female professional athlete – who have made the greatest difference in the lives of others. The awards program is named after Coach John Wooden who is perhaps the greatest coach and most admired role model in the history of collegiate sports. In 2016, ABW partnered with the National Interscholastic Athletic Administrators Association to expand the program to the high school level. Past award recipients include athletes like Mia Hamm, Tim Tebow, Cal Ripken Jr., Coach Pat Summitt, Drew Brees, Jack Nicklaus, and John Lynch, among others.

ABW enlisted the Georgia High School State Association as a strategic partner for The Vincent J. Dooley Awards & Scholarships program. Every high school across the state of Georgia selects one male and one female athlete each year who showcases character, academic excellence, outstanding teamwork and citizenship to serve as their school’s Dooley Award nominee. Visit for more information.

About SSEC: Sports Sponsorships and Events Consulting, LLC is a business development, marketing and consulting agency that drives the business performance of digital platforms, events and sports properties, providing them with a successful growth strategy and generating revenue to support their organizations and initiatives. SSEC specializes in Marketing Rights/Revenue Generation, Content Creation & Distribution, Naming Rights, Sponsorship Sales, Name Image and Likeness Solutions, Licensing, and Event Production & Management. Visit for more information.

Garrett Shea
(732) 991-9636

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